DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Location: Online

Total Credit Hours: 54

Next Session Start: August 25, 2025

Approved Degree Plan: Download PDF

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 11 consecutive years (2015-25).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing our DBA in Marketing, you can:

Become a leading brand and business marketer.
Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

Marketing executive leadership
Product management
Market research analysis
University Faculty
Consulting

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Advertising builds brand value, stimulates consumer purchase and differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732	Marketing Psychology	3	Social media, streaming video and cloud enabled AI are causing a change in consumer psychology. This course will review the latest research on the effect of marketing activities on consumer. Students will learn how to interpret consumer psychology and adapt messaging and media.
MKTG 734	Viral Marketing	3	Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business.
MKTG 736	Digital Marketing	3	This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Other Concentrations

Admissions Requirements

2024-25 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 9	Monday, August 19
Session M	Friday, September 6	Monday, September 16
Session B	Friday, October 11	Monday, October 21
Session C	Wednesday, January 8	Monday, January 13
Session T	Friday, January 31	Monday, February 10
Session D	Friday, March 7	Monday, March 17
Session E	Friday, May 2	Monday, May 12
Session F	Friday, June 13	Monday, June 23

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
School, community and church leadership positions – the committee looks at both quantity and quality of positions
Service activities in which you have been involved
Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

Part-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	6	$4,590 $4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	9	$6,885 $6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

PART-TIME STUDENTS

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$695	6	$4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$695	9	$6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)
University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

Related Programs

Request Information

This field is hidden when viewing the form

Online or On Campus

This field is hidden when viewing the form

Online or On Campus Old

Online

On Campus

On Campus Degree Type(Required)

Online Degree Type(Required)

Choose a Program(Required)

High School Graduation(Required)

Are you an employee or the spouse/dependent of an employee?(Required)

Employee

Spouse/Dependent

Email Address(Required)

Company(Required)

Agency(Required)

Employee's Company(Required)

Employee's Agency(Required)

Company Email Address(Required)

Agency Email Address(Required)

Employee's Company Email Address(Required)

Employee's Agency Email Address(Required)

Employee's First Name(Required)

Employee's Last Name(Required)

Employee's First Name(Required)

Employee's Last Name(Required)

Your Email Address(Required)

First Name(Required)

Last Name(Required)

I live outside the US

Address(Required)

This field is hidden when viewing the form

Address(Required)

This field is hidden when viewing the form

City(Required)

This field is hidden when viewing the form

State(Required)

This field is hidden when viewing the form

Zip Code(Required)

Phone(Required)

I live in Canada

This field is hidden when viewing the form

Agent's Name(Required)

This field is hidden when viewing the form

Agent GUID

Agent's Notes

I would like to start application process

By entering my first and last name above and clicking “Learn More” below, this shall constitute my electronic signature and I expressly agree that Regent University may call or text me for marketing purposes at the number I provide above, including through the use of an automatic telephone dialing system and/or artificial or prerecorded voice or message according to the TCPA Terms & Conditions below. Accepting this consent is not required to obtain any good or service.

Phone

This field is for validation purposes and should be left unchanged.

“The faculty at Regent are exceptional, and of course, everything we learn has a biblical foundation. That's priceless.”

Sam Adeyemi, Ph.D., 2017 DSL

“I definitely want to work for corporate America. I want to see what God has for me. I believe I have all of the experience and also have the theory and the biblical principles ― that I've learned from Regent ― to really apply what I've learned in the right way.”

Leo Motta, MBA, 2015

“To the Big Four firm who insisted I'd need to drop out of my Regent doctoral program: I decided not to drop out. I completed my program (4.0 GPA), started my own firm and added multimillion-dollar organizations to my portfolio.”

Marissa Layton, Doctor of Strategic Leadership, 2020 Business Coach

“Best college class I've ever taken. Hands down. I haven't stopped raving about it to my friends and family.”

Kristen Aguilar, MBA, 2018 General Management

“My mentor is guiding my thinking process by giving me great wisdom on how to navigate through the job hunting process and interview process as well. He is also helping me to shape more into the leader that I desire to become in the workplace. I think this mentor program is very beneficial, especially when the mentee has a great match with a mentor that fits their needs. I personally have benefited and grown so much because I was paired with someone who met my spiritual and professional goals and has had the experience to guide me to where I am today.”

Adriana Pounds, Ph.D. Organizational Leadership, 2024 Mentee